Hire a Digital Marketing Specialist.
Digital marketing specialists we place are T-shaped: deep enough in paid or lifecycle to run it alone, broad enough to keep SEO, content, and attribution honest. We vet for analytical rigour — can they read a GA4 report and actually change the roadmap because of it?
Pre-vetted, full-time dedicated, with HR & payroll handled. $1,500–5,000 CAD/month depending on seniority.
Updated
Overview
What a Digital Marketing Specialist actually does.
Own the full funnel — paid media, lifecycle, SEO, and the dashboards that hold each of them accountable.
Responsibilities
- Plan, launch, and optimize paid campaigns (Google, Meta, LinkedIn)
- Own email / lifecycle flows in Klaviyo, HubSpot, or similar
- Maintain SEO fundamentals — on-page, technical, and content briefs
- Build reporting dashboards and present results weekly
- Partner with sales on lead quality and attribution
Core Skills
What they bring on day one.
WHAT A SHORTLIST LOOKS LIKE
What a Digital Marketing Specialist placement looks like.
Seniority bands and typical stacks for a digital marketing specialist placement.
Mid-Level, 4 years
Mid-Level tier, $2,500–$3,500 CAD/month
Google Ads, Klaviyo, GA4, Looker Studio
Senior, 7 years
Senior tier, $3,500–$5,000 CAD/month
Paid media, SEO, Lifecycle, Attribution
Illustrative bands, not real candidates. A co-founder presents your actual shortlist after the discovery call.
PRICING
Tiers for a Digital Marketing Specialist.
Junior to Senior, one flat CAD rate per month per hire.
What this role costs
- Digital Marketing Specialist through Obelisk Talent (Junior to Senior)
- $1,500–5,000 CAD / month
- Flat retainer, all-in: HR, payroll & management included. No placement fee.
What each tier includes, and the full comparison with a local Canadian hire: see the pricing page →
How We Vet This Role
What a Digital Marketing Specialist has to show us.
Marketing candidates review a fictional campaign dataset and propose the next three changes they'd make. We grade the reasoning chain, not the tool trivia.
See The Obelisk Vetting ProcessRELATED ROLES
Hiring more than one?
Roles that pair with a digital marketing specialist, under the same contract.
Ready to brief a Digital Marketing Specialist?
15-minute call, written brief same day, a shortlist of 1–2 pre-vetted candidates typically within a week. If the first digital marketing specialist is not the right fit, the 30-day replacement guarantee covers the second one.
Talk to a Co-Founder