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MARKETING & SALES

Hire a Digital Marketing Specialist.

Own the full funnel — paid media, lifecycle, SEO, and the dashboards that hold each of them accountable.

Pre-vetted · Full-time dedicated · HR & payroll handled

Overview

What a Digital Marketing Specialist actually does.

Digital marketing specialists in our network are T-shaped: deep enough in paid or lifecycle to run it alone, broad enough to keep SEO, content, and attribution honest. We vet for analytical rigour — can they read a GA4 report and actually change the roadmap because of it?


Responsibilities

  • Plan, launch, and optimize paid campaigns (Google, Meta, LinkedIn)
  • Own email / lifecycle flows in Klaviyo, HubSpot, or similar
  • Maintain SEO fundamentals — on-page, technical, and content briefs
  • Build reporting dashboards and present results weekly
  • Partner with sales on lead quality and attribution

Core Skills

What they bring on day one.

Google AdsMeta AdsLinkedIn AdsGA4Klaviyo / HubSpotSEO fundamentalsCopywritingLooker StudioAttribution
SAMPLE PROFILES

The shape of a typical shortlist.

Representative profiles — not real candidates. Your actual shortlist is drawn from our active network across Egypt, Jordan, Lebanon, Morocco, and Tunisia.

Hiba

Mid-Level · 4 yrs

$2,600 CAD/mo

All-in, CAD — HR & payroll included

Google AdsKlaviyoGA4Looker Studio

Based in Beirut, LB

Tarek

Senior · 7 yrs

$3,800 CAD/mo

All-in, CAD — HR & payroll included

Paid mediaSEOLifecycleAttribution

Based in Cairo, EG

PRICING

Tiers that apply to this role.

One flat CAD monthly rate — sourcing, vetting, onboarding, HR, payroll, and account management included. No recruiter fees, no currency surprises.

Need the full comparison against a local Canadian hire? See the pricing page →

How We Vet This Role

Role-scoped, not one-size-fits-all.

Marketing candidates review a fictional campaign dataset and propose the next three changes they'd make. We grade the reasoning chain, not the tool trivia.

See The Obelisk Vetting Process
RELATED ROLES

Hiring more than one?

Most engagements start with one role and expand. Here are the roles teams in your stack usually add next.

Ready to brief a Digital Marketing Specialist?

15-minute call, written brief same day, shortlist within a week. If none of the candidates are right, we go again — no cost.

Book a Discovery Call